Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors Academic Article uri icon

Overview

publication date

  • 2016

has restriction

  • Copyright 2016 - Thomson Reuters. All rights reserved. You may not reproduce or redistribute this data in whole or in part without the written consent of Thomson Reuters.

Identity

Additional Document Info

start page

  • 58

end page

  • 77

volume

  • 50

issue

  • 1-2