Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Academic Article
Overview
publication date
- 2016
has restriction
- Copyright 2016 - Thomson Reuters. All rights reserved. You may not reproduce or redistribute this data in whole or in part without the written consent of Thomson Reuters.
published in
- European Journal of Marketing Journal
Identity
Digital Object Identifier (DOI)
Additional Document Info
start page
- 58
end page
- 77
volume
- 50
issue
- 1-2