When Do Customers Offer Firms a 'Second Chance' Following a Double Deviation? The Impact of Inferred Firm Motives on Customer Revenge and Reconciliation
Academic Article
Overview
publication date
- 2013
published in
- Journal of Retailing Journal
Identity
Digital Object Identifier (DOI)
Additional Document Info
start page
- 315
end page
- 337
volume
- 89
issue
- 3