In January of 2014, members from the Map and Geospatial Information Round Table (MAGIRT) met with the members of Group H from the American Library Association’s Emerging Leaders (EL) cohort. Together, this team discussed plans for a project designed to analyze the current marketing and outreach methods of MAGIRT and develop new methods that might improve communication, attract new members and establish new partnerships.
Over the course of the following months, the EL group conducted surveys, interviews, usability analyses and information inventories on MAGIRT’s online resources and marketing strategies. Along the way, MAGIRT leaders were able to supply the EL group with much needed advice, data and resources. In particular, the leaders were able to supply the group with a detailed marketing plan that had been written by a previous group of Emerging Leaders in 2010. This in-depth report quickly became a solid reference point by which to measure MAGIRT’s marketing efforts and progress.